Privacy Policy
How we protect and use your information
Last updated: March 2026
Introduction
Premier Bond ("Premier Bond", "we", "us", or "our") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, share, and safeguard your information when you visit our website at premier-bond.com or make a purchase from us.
Premier Bond is a UK-registered business supplying aluminium composite panels, trims, adhesives, and associated building products to trade and retail customers across the United Kingdom.
Please read this policy carefully. If you disagree with its terms, please discontinue use of our site. If you have any questions, our contact details are provided at the end of this document.
Information We Collect
We collect information you provide directly to us and information generated automatically when you use our website.
Personal Information
When you create an account, place an order, or contact us, we may collect:
- Full name and company name (where applicable)
- Email address and telephone number
- Billing and delivery addresses
- Payment information (processed securely — we do not store full card numbers)
- Account login credentials
Order Information
We retain records of your purchases including product details, quantities, pricing, delivery history, and any quotation requests. This information is essential for order fulfilment, after-sales support, and warranty administration.
Browsing & Technical Data
Our website automatically collects certain technical information including your IP address, browser type and version, operating system, referring URLs, pages visited, time spent on pages, and device identifiers. This data helps us maintain site security and improve user experience.
Cookies
We use cookies and similar tracking technologies to operate our website. See the Cookies section below for further detail.
How We Use Your Information
We process your personal data only where we have a lawful basis to do so. The purposes for which we use your information are:
Order Processing & Fulfilment
Contract performanceTo receive, confirm, process, and dispatch your orders; to manage payments and refunds; and to communicate with you about your order status.
Customer Service
Contract performance / Legitimate interestsTo respond to your enquiries, resolve complaints, process returns, and provide technical support in relation to our products.
Marketing & Promotions
ConsentWith your consent, to send you product updates, special offers, and news about Premier Bond. You can opt out at any time using the unsubscribe link in any email or by contacting us directly.
Website Improvement
Legitimate interestsTo analyse how visitors use our site, identify technical issues, test new features, and improve the overall experience using aggregated and anonymised data.
Legal & Regulatory Obligations
Legal obligationTo comply with applicable laws including VAT and tax record-keeping requirements, to prevent fraud and misuse of our services, and to respond to lawful requests from public authorities.
Data Sharing
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. We share data only in the following limited circumstances:
Delivery & Logistics Partners
We share your name, delivery address, and contact number with our courier and logistics partners solely for the purpose of delivering your order. These partners are contractually bound to use your data only for that purpose.
Payment Processors
Payment card transactions are handled by our PCI-compliant payment processor. We pass only the information required to authorise your payment and we do not store full card details on our systems.
IT & Platform Providers
We use third-party services for website hosting, email delivery, and customer account management. All providers are subject to data processing agreements and are prohibited from using your data for any purpose other than providing services to us.
Legal Requirements
We may disclose your information where required to do so by law, court order, or at the request of a regulatory or government authority, or where disclosure is necessary to protect the rights, property, or safety of Premier Bond, our customers, or others.
Data Security
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against accidental loss, unauthorised access, alteration, or disclosure.
SSL Encryption
All data transmitted between your browser and our website is encrypted using TLS/SSL to prevent interception.
Secure Storage
Personal data is stored on access-controlled servers located within secure data centres. Database access is strictly restricted.
Access Controls
Only authorised Premier Bond staff with a business need to access your data are permitted to do so. All access is logged.
PCI DSS Compliance
Our payment processing is handled by a PCI DSS-compliant provider. Card data is never stored on our own infrastructure.
Please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.
Your Rights (GDPR)
As a data subject under UK GDPR, you have the following rights in relation to your personal data. To exercise any of these rights, please contact us using the details at the end of this policy. We will respond within one calendar month.
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Short-Link Click Tracking
When we share links with you by email, social media, or messaging — for example a request to leave a review or a promotion — those links sometimes use a short address in the form premier-bond.com/r/.... Clicking one of these links takes you to the intended destination via a brief redirect through our servers, which allows us to measure how our campaigns are performing.
For each click on a short link, we record the following technical information:
- The date and time the link was clicked
- Your IP address (used only in aggregate, not to identify you personally)
- Browser and device information (user-agent)
- The website that referred you to the link, where available
- A channel tag in the URL (e.g. ?s=email-review) that tells us which message the link was sent in
We use this data to measure the reach and effectiveness of our communications — for example, to count how many recipients of a review request opened the link — not to identify individual visitors or build a profile of you. Short-link click records are automatically deleted after 90 days.
The lawful basis for this processing is our legitimate interest in understanding the performance of our marketing and customer communications. If you would prefer to avoid the tracking redirect, you can copy the destination URL from the link's target rather than clicking the short URL.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Our standard retention periods are as follows:
When personal data is no longer required, we securely delete or anonymise it.
Children's Privacy
Our website and services are intended for use by adults and business customers. We do not knowingly collect personal data from individuals under the age of 18. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected] and we will take steps to remove such information from our systems promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will update the "Last updated" date at the top of this page.
Where changes are significant, we will provide more prominent notice — for example, by placing a notice on our website homepage or by sending an email to registered account holders. We encourage you to review this policy periodically to stay informed about how we protect your information.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your data protection rights, or have a concern about how we handle your personal data, please contact us:
We aim to respond to all data-related requests within 30 calendar days. If you are not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.
